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UPC 9781350030787 Mass Media, Consumerism and National Identity in Postwar Japan (Hardcover)  

 
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ISBN 9781350030787 - Mass Media, Consumerism and National Identity in Postwar Japan (Hardcover)

ISBN 9781350030787
Mass Media, Consumerism and National Identity in Postwar Japan (Hardcover)

   Barcode ISBN 9781350030787

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Description 9781350030787
Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth 9781350030787
price data
$122.45
Overstock's sku
21710738-000-000
ISBN-13
9 781350 030787
ISBN-10, Asin and Amazon's sku
1350030787
New Link Scanned 9781350030787
2018-11-18 13:17:50

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