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UPC 9781118085035 Behavioral Economics for Dummies 

 
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ISBN 9781118085035 - Behavioral Economics for Dummies

ISBN 9781118085035
Behavioral Economics for Dummies

   Barcode ISBN 9781118085035

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Description 9781118085035
A guide to the study of how and why you "really" make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in "Behavioral Economics For Dummies," readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-w 9781118085035
price data
$12.00
Walmart's sku
17686564
ISBN-13
9 781118 085035
ISBN-10, Asin and Amazon's sku
1118085035
New Link Scanned 9781118085035
2018-11-16 04:54:33

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