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UPC 9780803959255 Communication Yearbook  

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ISBN 9780803959255 - Communication Yearbook

ISBN 9780803959255
Communication Yearbook

   Barcode ISBN 9780803959255

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Description 9780803959255
Communication Yearbook 18 continues the tradition of publishing outstanding original scholarship by the foremost authorities in the field. Part I focuses on cognitive approaches to the study of human communication, examining topics such as the formation of interaction goals, cognitive models of message production, mindfulness and mindlessness in message processing, and attention to televised messages. Part II focuses on the communicative management of health and environmental risks, featuring chapters examining the design of effective messages concerning health risks, case studies of corporate environmental communication, and critical analyses of classical approaches to risk communication. S 9780803959255
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9 780803 959255
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New Link Scanned 9780803959255
2019-04-20 18:00:40

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