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UPC 9786071113634 El desafio Starbucks/ Onward: como starbucks lucho por su vida sin perder su alma/ How Starbucks Fought for Its Life Without Losing Its Soul 

 
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ISBN 9786071113634 - El desafio Starbucks/ Onward: como starbucks lucho por su vida

ISBN 9786071113634

El desafio Starbucks/ Onward: como starbucks lucho por su vida sin perder su alma/ How Starbucks Fought for Its Life Without Losing Its Soul
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Product Name: El desafio Starbucks/ Onward: como starbucks lucho por su vida sin perder su alma/ How Starbucks Fought for Its Life Without Losing Its Soul

ISBN 9786071113634

Description : In 2007 Starbucks stood on shaky ground. The previous years had been dominated by an expansionist business policy which steered the company away from its founding tenets high quality products and a close connection to its partners and customers; in other words, the Starbucks experience. Outside forces the housing market crash, unemployment, and recession and the digital revolution were also factoring into its vulnerability. A change of direction was needed. Fast. In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Schultz was determined

ISBN 9786071113634 El desafio Starbucks/ Onward: como starbucks lucho por su vida sin perder su alma/ How Starbucks Fought for Its Life Without Losing Its Soul

ISBN: 9786071113634
EAN-13: 9 786071 113634
ISBN-10, Asin and Amazon's sku: 6071113634
Gtin: 09786071113634





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EAN-13: 9 786071 113634
ISBN-10 , Asin and Amazon's sku: 6071113634
Gtin: 09786071113634