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UPC 9786071113634 El desafio Starbucks/ Onward: como starbucks lucho por su vida sin perder su alma/ How Starbucks Fought for Its Life Without Losing Its Soul 

 
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ISBN 9786071113634 - El desafio Starbucks/ Onward: como starbucks lucho por su vida sin perder su alma/ How Starbucks Fought for Its Life Without Losing Its Soul

ISBN 9786071113634
El desafio Starbucks/ Onward: como starbucks lucho por su vida sin perder su alma/ How Starbucks Fought for Its Life Without Losing Its Soul

   Barcode ISBN 9786071113634

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Description
In 2007 Starbucks stood on shaky ground. The previous years had been dominated by an expansionist business policy which steered the company away from its founding tenets high quality products and a close connection to its partners and customers; in other words, the Starbucks experience. Outside forces the housing market crash, unemployment, and recession and the digital revolution were also factoring into its vulnerability. A change of direction was needed. Fast. In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Schultz was determined
ISBN
9786071113634
ISBN-13
9 786071 113634
ISBN-10, Asin and Amazon's sku
6071113634
Gtin13
9786071113634
Gtin
09786071113634
New Link Scanned
2017-04-27 20:49:58

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