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UPC 9783842878280 An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful 

 
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ISBN 9783842878280 - An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful

ISBN 9783842878280
An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful

   Barcode ISBN 9783842878280

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Description 9783842878280
Hauptbeschreibung As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When trying to filter only relevant information which are interesting for themselves, consumers have to decrypt at the same time what is the meaning behind the different advertising messages circulating in daily life. Consequently, it is comprehensible that people become more and more stressed as well as angry nowadays. In order to get a better understanding of contemporary consumer resistance, this study is aimed at giving an overview on this topic. Only by explaining postmodernity 9783842878280
price data
$59.90
ISBN-13
9 783842 878280
ISBN-10, Asin and Amazon's sku
3842878280
New Link Scanned 9783842878280
2018-06-20 04:27:59

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