UPC 9783640736256 Marketing Plan - Friends Provident
ISBN 9783640736256 - Marketing Plan - Friends Provident
ISBN 9783640736256 Marketing Plan - Friends Provident
Friends Provident plc is the holding company of the Friends Provident Group and is a constituent of the FTSE 100 Index since its demutualization in 2001. This report is a potential marketing plan for Friends Provident Life and Pension Limited (FPLP). Marketing Theory is applied to a real case, as such it proofs a good example of how marketing planning is undertaken in practice.