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UPC 9781592785056 Strategic Marketing Management: planning, implementation and control 

 
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ISBN 9781592785056 - Strategic Marketing Management: planning, implementation and control

ISBN 9781592785056
Strategic Marketing Management: planning, implementation and control

   Barcode ISBN 9781592785056

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Description 9781592785056
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: 1) Where are we now? - strategic and marketing analysis; 2) Where do we want to be? - strategic direction and strategy formulation; 3) How might we get there? - strategic choice; 4) Which way is best? - strategic evaluation; 5) How can we ensure arrival? - strategic implementation and control. This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analysing marketing capability, 9781592785056
price data
$31.99
ISBN-13
9 781592 785056
ISBN-10, Asin and Amazon's sku
1592785056
New Link Scanned 9781592785056
2017-06-24 05:09:54

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