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UPC 9781576876619 Loveworks 

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ISBN 9781576876619 - Loveworks

ISBN 9781576876619

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Description 9781576876619
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on int 9781576876619
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9 781576 876619
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New Link Scanned 9781576876619
2018-11-13 06:24:44

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