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UPC 9781506358055 Introduction to Strategic Public Relations  

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ISBN 9781506358055 - Introduction to Strategic Public Relations

ISBN 9781506358055
Introduction to Strategic Public Relations

   Barcode ISBN 9781506358055

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Description 9781506358055
How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with b 9781506358055
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9 781506 358055
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New Link Scanned 9781506358055
2019-01-22 06:52:15

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