Home
Search by UPC,MPN,Name,SKU, or Gtin

UPC 9781480801219 The Owned Media Doctrine 

 
Image of ISBN 9781480801219
 
ISBN 9781480801219 - The Owned Media Doctrine

ISBN 9781480801219
The Owned Media Doctrine

   Barcode ISBN 9781480801219

  Share on Facebook...     Share on Google...     Share on Twitter...     Share on Linkin...     Pin on Pinterest...     Share on Reddit...

Description 9781480801219
The Petraeus Doctrine for the 21st Century Marketer"The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. Its the marketers field manual for todays two-way, real-time media environment. "In this r 9781480801219
price data
$8.69
ISBN-13
9 781480 801219
ISBN-10, Asin and Amazon's sku
1480801219
New Link Scanned 9781480801219
2017-12-16 18:00:20

Next Products:

 Barcode of 9780546444919
9780546444919
The 2009 Report on Superhard Materials: World Market Segmentation by
 Barcode of 9781317661719
9781317661719
Advertising for Account Holders (RLE Marketing)
 Barcode of 9780497862619
9780497862619
The 2009-2014 World Outlook for Letterpress Tag and Embossed Printing
 Barcode of 9780546449419
9780546449419
The 2009 Jamaica Economic and Product Market Databook
 Barcode of 9780546450019
9780546450019
The 2009 Poland Economic and Product Market Databook
 Barcode of 9780497849719
9780497849719
The 2009-2014 World Outlook for Manufacturing Soft Drinks and Artificially

Index Links:

site23