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UPC 9781480801219 The Owned Media Doctrine 

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ISBN 9781480801219 - The Owned Media Doctrine

ISBN 9781480801219
The Owned Media Doctrine

   Barcode ISBN 9781480801219

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Description 9781480801219
The Petraeus Doctrine for the 21st Century Marketer"The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. Its the marketers field manual for todays two-way, real-time media environment. "In this r 9781480801219
price data
9 781480 801219
ISBN-10, Asin and Amazon's sku
New Link Scanned 9781480801219
2019-01-19 19:33:10

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