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UPC 9781452237886 Ongoing Crisis Communication 

 
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ISBN 9781452237886 - Ongoing Crisis Communication

ISBN 9781452237886
Ongoing Crisis Communication

   Barcode ISBN 9781452237886

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Description
Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management-pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.
ISBN
9781452237886
ISBN-13
9 781452 237886
ISBN-10, Asin and Amazon's sku
1452237886
Gtin13
9781452237886
Gtin
09781452237886
New Link Scanned
2017-04-27 23:20:47

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