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UPC 9781452237886 Ongoing Crisis Communication 

 
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ISBN 9781452237886 - Ongoing Crisis Communication

ISBN 9781452237886

Ongoing Crisis Communication
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Product Name: Ongoing Crisis Communication

ISBN 9781452237886

Description : Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management-pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.

ISBN 9781452237886 Ongoing Crisis Communication

ISBN: 9781452237886
EAN-13: 9 781452 237886
ISBN-10, Asin and Amazon's sku: 1452237886
Gtin: 09781452237886





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EAN-13: 9 781452 237886
ISBN-10 , Asin and Amazon's sku: 1452237886
Gtin: 09781452237886