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UPC 9781405150606 Fashion Marketing Communications 

 
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ISBN 9781405150606 - Fashion Marketing Communications

ISBN 9781405150606
Fashion Marketing Communications

   Barcode ISBN 9781405150606

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Description 9781405150606
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part. 9781405150606
price data
$24.11
Overstock's sku
14008950
ISBN-13
9 781405 150606
ISBN-10, Asin and Amazon's sku
1405150606
New Link Scanned 9781405150606
2018-10-18 06:20:52

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