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UPC 9781351806244 Persuasion  

 
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ISBN 9781351806244 - Persuasion

ISBN 9781351806244
Persuasion

   Barcode ISBN 9781351806244

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Description 9781351806244
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visua 9781351806244
price data
$58.38
ISBN-13
9 781351 806244
ISBN-10, Asin and Amazon's sku
1351806244
New Link Scanned 9781351806244
2018-11-19 05:17:46

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