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UPC 9781351352468 Marketing Myopia  

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ISBN 9781351352468 - Marketing Myopia

ISBN 9781351352468
Marketing Myopia

   Barcode ISBN 9781351352468

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Description 9781351352468
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life - in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires - the railroads, for instance - that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution comprise a concise demo 9781351352468
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9 781351 352468
ISBN-10, Asin and Amazon's sku
New Link Scanned 9781351352468
2019-04-19 00:18:19

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