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UPC 9781317697756 Marketing Communications 

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ISBN 9781317697756 - Marketing Communications

ISBN 9781317697756
Marketing Communications

   Barcode ISBN 9781317697756

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Description 9781317697756
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show 9781317697756
9 781317 697756
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New Link Scanned 9781317697756
2018-12-12 17:03:54

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