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UPC 9781136691744 Excellence in Public Relations and Communication Management 

 
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ISBN 9781136691744 - Excellence in Public Relations and Communication Management

ISBN 9781136691744
Excellence in Public Relations and Communication Management

   Barcode ISBN 9781136691744

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Description
This book is the initial volume coming out of the "excellence project"-a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a
ISBN
9781136691744
price data
$39.98 - NewCondition - InStock
ISBN-13
9 781136 691744
ISBN-10, Asin and Amazon's sku
1136691744
Gtin13
9781136691744
Gtin
09781136691744
New Link Scanned
2017-03-28 11:47:05

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