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UPC 9781136691744 Excellence in Public Relations and Communication Management 

 
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ISBN 9781136691744 - Excellence in Public Relations and Communication Management

ISBN 9781136691744

Excellence in Public Relations and Communication Management
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Product Name: Excellence in Public Relations and Communication Management

ISBN 9781136691744

Description : This book is the initial volume coming out of the "excellence project"-a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a

ISBN 9781136691744 Excellence in Public Relations and Communication Management

ISBN: 9781136691744
EAN-13: 9 781136 691744
ISBN-10, Asin and Amazon's sku: 1136691744
Gtin: 09781136691744





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EAN-13: 9 781136 691744
ISBN-10 , Asin and Amazon's sku: 1136691744
Gtin: 09781136691744