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UPC 9781136267956 Leveraging Brands in Sport Business 

 
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ISBN 9781136267956 - Leveraging Brands in Sport Business

ISBN 9781136267956
Leveraging Brands in Sport Business

   Barcode ISBN 9781136267956

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Description 9781136267956
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry. 9781136267956
ISBN-13
9 781136 267956
ISBN-10, Asin and Amazon's sku
1136267956
New Link Scanned 9781136267956
2017-12-11 05:15:50

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