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UPC 9781135744151 Multicultural Perspectives in Customer Behaviour  

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ISBN 9781135744151 - Multicultural Perspectives in Customer Behaviour

ISBN 9781135744151
Multicultural Perspectives in Customer Behaviour

   Barcode ISBN 9781135744151

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Description 9781135744151
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; clim 9781135744151
price data
9 781135 744151
ISBN-10, Asin and Amazon's sku
New Link Scanned 9781135744151
2019-03-21 18:49:37

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