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UPC 9781135231576 Public Relations Writing Worktext 

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ISBN 9781135231576 - Public Relations Writing Worktext

ISBN 9781135231576
Public Relations Writing Worktext

   Barcode ISBN 9781135231576

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Description 9781135231576
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planni 9781135231576
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9 781135 231576
ISBN-10, Asin and Amazon's sku
New Link Scanned 9781135231576
2018-04-25 09:07:44

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