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UPC 9781118617656 The Marketing of Technology Intensive Products and Services 

 
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ISBN 9781118617656 - The Marketing of Technology Intensive Products and Services

ISBN 9781118617656
The Marketing of Technology Intensive Products and Services

   Barcode ISBN 9781118617656

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Description 9781118617656
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely foc on the critical technology/market interface, and provides an executive introduction to marketing these products and services. 9781118617656
price data
$98.99
ISBN-13
9 781118 617656
ISBN-10, Asin and Amazon's sku
1118617656
New Link Scanned 9781118617656
2017-10-16 16:57:34

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