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UPC 9781118617656 The Marketing of Technology Intensive Products and Services 

 
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ISBN 9781118617656 - The Marketing of Technology Intensive Products and Services

ISBN 9781118617656

The Marketing of Technology Intensive Products and Services
   Barcode ISBN 9781118617656

       Barcode of ISBN 9781118617656

  
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Product Name: The Marketing of Technology Intensive Products and Services

ISBN 9781118617656

Description : This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely foc on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

ISBN 9781118617656 The Marketing of Technology Intensive Products and Services

ISBN: 9781118617656
EAN-13: 9 781118 617656
ISBN-10, Asin and Amazon's sku: 1118617656
Gtin13: 9781118617656
Gtin: 09781118617656
price data : $98.99 - NewCondition - InStock




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