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UPC 9781118439357 Marketing Analytics: Data-Driven Techniques with Microsoft Excel 

 
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ISBN 9781118439357 - Marketing Analytics: Data-Driven Techniques with Microsoft Excel

ISBN 9781118439357
Marketing Analytics: Data-Driven Techniques with Microsoft Excel

   Barcode ISBN 9781118439357

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Description 9781118439357
Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results. Topics include: How PivotTables, charts, Excel statistical functions and array formulas can be to describe and summarize marketing data. How to quantify customer value. Allocate the marketing budget between acquiring and retaining high-value customers Analyzing market segments to identify high-value customers Forecasti 9781118439357
price data
$28.04
ISBN-13
9 781118 439357
ISBN-10, Asin and Amazon's sku
1118439357
New Link Scanned 9781118439357
2017-10-17 02:17:14

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