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UPC 9781118045619 Marketing Insights from A to Z 

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ISBN 9781118045619 - Marketing Insights from A to Z

ISBN 9781118045619
Marketing Insights from A to Z

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Description 9781118045619
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professio 9781118045619
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9 781118 045619
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New Link Scanned 9781118045619
2018-11-18 17:56:50

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