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UPC 9781118045619 Marketing Insights from A to Z 

 
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ISBN 9781118045619 - Marketing Insights from A to Z

ISBN 9781118045619
Marketing Insights from A to Z

   Barcode ISBN 9781118045619

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Description 9781118045619
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professio 9781118045619
price data
$22.99
ISBN-13
9 781118 045619
ISBN-10, Asin and Amazon's sku
1118045619
New Link Scanned 9781118045619
2017-12-16 17:59:38

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