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UPC 9780982393819 What She's Not Telling You: Why Women Hide The Whole Truth And What Marketers Can Do About It 

 
Image of ISBN 9780982393819
 
ISBN 9780982393819 - What She's Not Telling You: Why Women Hide The Whole Truth And What Marketers Can Do About It

ISBN 9780982393819
What She's Not Telling You: Why Women Hide The Whole Truth And What Marketers Can Do About It

   Barcode ISBN 9780982393819

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Description 9780982393819
Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as "squeaky green" as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers liste 9780982393819
price data
$9.89
ISBN-13
9 780982 393819
ISBN-10, Asin and Amazon's sku
0982393819
New Link Scanned 9780982393819
2017-12-13 06:18:10

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