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UPC 9780805210934 Shopping for Identity 0805210938 

 
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ISBN 9780805210934 - Shopping for Identity 0805210938

ISBN 9780805210934
Shopping for Identity 0805210938

   Barcode ISBN 9780805210934

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Description 9780805210934
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing po 9780805210934
price data
$1.99
ISBN-13
9 780805 210934
ISBN-10, Asin and Amazon's sku
0805210934
New Link Scanned 9780805210934
2017-08-21 04:20:01

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