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UPC 9780787983819 Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business 

 
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ISBN 9780787983819 - Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business

ISBN 9780787983819
Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business

   Barcode ISBN 9780787983819

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Description 9780787983819
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and profes 9780787983819
ISBN-13
9 780787 983819
ISBN-10, Asin and Amazon's sku
0787983819
New Link Scanned 9780787983819
2017-12-12 18:24:28

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