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UPC 9780786734856 Experience the Message 

 
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ISBN 9780786734856 - Experience the Message

ISBN 9780786734856

Experience the Message
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Product Name: Experience the Message

ISBN 9780786734856

Description : Consumers - exposed to roughly four thousand marketing messages a day - are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman's experiential marketing (XM) revolution. Lenderman explains who the new cutting-edge marketers are, how they think and operate, and why they matter in today's shifting brand world. He reveals how companies can interact with co

ISBN 9780786734856 Experience the Message

ISBN: 9780786734856
EAN-13: 9 780786 734856
ISBN-10, Asin and Amazon's sku: 0786734856
Gtin: 09780786734856





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EAN-13: 9 780786 734856
ISBN-10 , Asin and Amazon's sku: 0786734856
Gtin: 09780786734856