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UPC 9780786734856 Experience the Message 

 
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ISBN 9780786734856 - Experience the Message

ISBN 9780786734856
Experience the Message

   Barcode ISBN 9780786734856

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Description 9780786734856
Consumers - exposed to roughly four thousand marketing messages a day - are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman's experiential marketing (XM) revolution. Lenderman explains who the new cutting-edge marketers are, how they think and operate, and why they matter in today's shifting brand world. He reveals how companies can interact with co 9780786734856
price data
$10.99
ISBN-13
9 780786 734856
ISBN-10, Asin and Amazon's sku
0786734856
New Link Scanned 9780786734856
2017-06-26 16:59:41

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