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UPC 9780749453619 Sales Promotion: How to Create, Implement and Integrate Campaigns T 

 
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ISBN 9780749453619 - Sales Promotion: How to Create, Implement and Integrate Campaigns T

ISBN 9780749453619
Sales Promotion: How to Create, Implement and Integrate Campaigns T

   Barcode ISBN 9780749453619

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Description 9780749453619
Sales Promotion explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda. 9780749453619
ISBN-13
9 780749 453619
ISBN-10, Asin and Amazon's sku
0749453619
New Link Scanned 9780749453619
2017-10-21 05:51:05

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