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UPC 9780749443702 Creating Passion Brands 

 
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ISBN 9780749443702 - Creating Passion Brands

ISBN 9780749443702
Creating Passion Brands

   Barcode ISBN 9780749443702

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Description 9780749443702
The book is practical as well as inspiring. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, the authors reveal a systematic approach to the business of creating Passionbrands from existing brands, no matter how humdrum or mainstream the category. Always vivid, often contentious, Creating Passionbrands shows what really counts today at the heart of branding. 9780749443702
price data
$45.00
ISBN-13
9 780749 443702
ISBN-10, Asin and Amazon's sku
0749443702
New Link Scanned 9780749443702
2018-06-22 08:11:25

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