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UPC 9780739173275 Utopian Images and Narratives in Advertising 

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ISBN 9780739173275 - Utopian Images and Narratives in Advertising

ISBN 9780739173275
Utopian Images and Narratives in Advertising

   Barcode ISBN 9780739173275

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Description 9780739173275
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive discipl 9780739173275
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9 780739 173275
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New Link Scanned 9780739173275
2018-12-17 03:59:55

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