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UPC 9780596553937 Subject To Change: Creating Great Products & Services for an Uncertain World 

 
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ISBN 9780596553937 - Subject To Change: Creating Great Products & Services for an Uncertain World

ISBN 9780596553937
Subject To Change: Creating Great Products & Services for an Uncertain World

   Barcode ISBN 9780596553937

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Description 9780596553937
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe 9780596553937
price data
$15.99
ISBN-13
9 780596 553937
ISBN-10, Asin and Amazon's sku
0596553937
New Link Scanned 9780596553937
2017-10-16 17:37:23

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