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UPC 9780500772034 Brand New: The Shape of Brands to Come 

 
Image of ISBN 9780500772034
 
ISBN 9780500772034 - Brand New: The Shape of Brands to Come

ISBN 9780500772034

Brand New: The Shape of Brands to Come
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Product Name: Brand New: The Shape of Brands to Come

ISBN 9780500772034

Description : The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social

ISBN 9780500772034 Brand New: The Shape of Brands to Come

ISBN: 9780500772034
EAN-13: 9 780500 772034
ISBN-10, Asin and Amazon's sku: 0500772034
Gtin13: 9780500772034
Gtin: 09780500772034
price data : $19.99




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EAN-13: 9 780500 772034
ISBN-10 , Asin and Amazon's sku: 0500772034
Gtin13: 9780500772034
Gtin: 09780500772034