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UPC 9780500772034 Brand New: The Shape of Brands to Come 

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ISBN 9780500772034 - Brand New: The Shape of Brands to Come

ISBN 9780500772034
Brand New: The Shape of Brands to Come

   Barcode ISBN 9780500772034

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Description 9780500772034
The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social 9780500772034
price data
9 780500 772034
ISBN-10, Asin and Amazon's sku
New Link Scanned 9780500772034
2018-11-12 20:32:19

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