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UPC 9780500770856 Wally Olins on Brand 

 
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ISBN 9780500770856 - Wally Olins on Brand

ISBN 9780500770856

Wally Olins on Brand
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Product Name: Wally Olins on Brand

ISBN 9780500770856

Description : Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." -Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejo

ISBN 9780500770856 Wally Olins on Brand

ISBN: 9780500770856
EAN-13: 9 780500 770856
ISBN-10, Asin and Amazon's sku: 0500770856
Gtin: 09780500770856





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EAN-13: 9 780500 770856
ISBN-10 , Asin and Amazon's sku: 0500770856
Gtin: 09780500770856