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UPC 9780500770856 Wally Olins on Brand 

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ISBN 9780500770856 - Wally Olins on Brand

ISBN 9780500770856
Wally Olins on Brand

   Barcode ISBN 9780500770856

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Description 9780500770856
Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." -Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejo 9780500770856
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9 780500 770856
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New Link Scanned 9780500770856
2018-09-25 04:28:22

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