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UPC 9780500770733 Hegarty on Advertising 

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ISBN 9780500770733 - Hegarty on Advertising

ISBN 9780500770733
Hegarty on Advertising

   Barcode ISBN 9780500770733

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Description 9780500770733
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pi 9780500770733
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9 780500 770733
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New Link Scanned 9780500770733
2018-04-25 05:54:58

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