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UPC 9780500770733 Hegarty on Advertising 

 
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ISBN 9780500770733 - Hegarty on Advertising

ISBN 9780500770733

Hegarty on Advertising
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Product Name: Hegarty on Advertising

ISBN 9780500770733

Description : A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pi

ISBN 9780500770733 Hegarty on Advertising

ISBN: 9780500770733
EAN-13: 9 780500 770733
ISBN-10, Asin and Amazon's sku: 0500770733
Gtin: 09780500770733





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EAN-13: 9 780500 770733
ISBN-10 , Asin and Amazon's sku: 0500770733
Gtin: 09780500770733