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UPC 9780500516263 Goodvertising: Creative Advertising That Cares 

 
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ISBN 9780500516263 - Goodvertising: Creative Advertising That Cares

ISBN 9780500516263

Goodvertising: Creative Advertising That Cares
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Product Name: Goodvertising: Creative Advertising That Cares

ISBN 9780500516263

Description : Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters-Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment-it both inspires through great work and explains the principles invo

ISBN 9780500516263 Goodvertising: Creative Advertising That Cares

ISBN: 9780500516263

Overstock's sku: 14157904
Walmart's sku: 20620643

EAN-13: 9 780500 516263
ISBN-10, Asin and Amazon's sku: 0500516263
Gtin: 09780500516263





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EAN-13: 9 780500 516263
ISBN-10 , Asin and Amazon's sku: 0500516263
Gtin: 09780500516263