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UPC 9780500516263 Goodvertising: Creative Advertising That Cares 

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ISBN 9780500516263 - Goodvertising: Creative Advertising That Cares

ISBN 9780500516263
Goodvertising: Creative Advertising That Cares

   Barcode ISBN 9780500516263

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Description 9780500516263
Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters-Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment-it both inspires through great work and explains the principles invo 9780500516263
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2018-05-19 21:59:26

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