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UPC 9780470979419 Marketing Plans for Services 

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ISBN 9780470979419 - Marketing Plans for Services

ISBN 9780470979419
Marketing Plans for Services

   Barcode ISBN 9780470979419

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Description 9780470979419
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating 9780470979419
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9 780470 979419
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New Link Scanned 9780470979419
2018-11-18 05:56:53

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