Product Name: Winning at New Products
Description : For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
ISBN 9780465025848 Winning at New Products
EAN-13: 9 780465 025848
ISBN-10, Asin and Amazon's sku: 0465025848
price data : $20.99 - NewCondition - InStock