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UPC 9780465025848 Winning at New Products 

 
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ISBN 9780465025848 - Winning at New Products

ISBN 9780465025848
Winning at New Products

   Barcode ISBN 9780465025848

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Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
ISBN
9780465025848
price data
$20.99 - NewCondition - InStock
ISBN-13
9 780465 025848
ISBN-10, Asin and Amazon's sku
0465025848
Gtin13
9780465025848
Gtin
09780465025848
New Link Scanned
2017-04-26 17:37:56

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