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UPC 9780465020102 Chief Culture Officer 

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ISBN 9780465020102 - Chief Culture Officer

ISBN 9780465020102
Chief Culture Officer

   Barcode ISBN 9780465020102

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Description 9780465020102
Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new-and lucrative-market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken 9780465020102
price data
9 780465 020102
ISBN-10, Asin and Amazon's sku
New Link Scanned 9780465020102
2018-06-19 18:08:42

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