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UPC 9780415578332 Watching the Olympics: Politics, Power and Representation 

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ISBN 9780415578332 - Watching the Olympics: Politics, Power and Representation

ISBN 9780415578332
Watching the Olympics: Politics, Power and Representation

   Barcode ISBN 9780415578332

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Description 9780415578332
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and 9780415578332
price data
Walmart's sku
9 780415 578332
ISBN-10, Asin and Amazon's sku
New Link Scanned 9780415578332
2019-01-22 05:18:00

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