ISBN 9780199313990 - Beyond Pleasure and Pain: How Motivation Works
- Description 9780199313990
- How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their life pursuits, and there are three distinct ways that people want to be effective. They want to be effective in having desired results (value), which includes having pleasure but is not limited to pleasure. They want to be effective in managing what happens (control) and in establishing what's real (truth), even if the process of managing what happens or establishing what's real is painful. These three disti 9780199313990
- price data
- $32.39
- ISBN-13
- 9 780199 313990
- ISBN-10, Asin and Amazon's sku
- 0199313990
- New Link Scanned 9780199313990
- 2017-06-27 01:45:53
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