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UPC 9780132939546 Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era 

 
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ISBN 9780132939546 - Marketing in the Round: How to Develop an Integrated Marketing

ISBN 9780132939546

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
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Product Name: Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

ISBN 9780132939546

Description : Drive more value from all your marketing and communications channels-together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It's not about social media. Or new (or old) media. It's about results-and there's only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That's how you choose the best platforms and messages for each customer. That's how you make research and metrics work. That's how you overcome tod

ISBN 9780132939546 Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

ISBN: 9780132939546
EAN-13: 9 780132 939546
ISBN-10, Asin and Amazon's sku: 0132939546
Gtin: 09780132939546





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EAN-13: 9 780132 939546
ISBN-10 , Asin and Amazon's sku: 0132939546
Gtin: 09780132939546