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UPC 9780077508081 M: Advertising, 2nd Edition 

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ISBN 9780077508081 - M: Advertising, 2nd Edition

ISBN 9780077508081
M: Advertising, 2nd Edition

   Barcode ISBN 9780077508081

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Description 9780077508081
"M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's ""real life."" This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, foc text complete with study resources to help them review for tests and apply chapter concepts.Professors receive a text that contains all the pertinent information - yet in a more condensed f 9780077508081
9 780077 508081
ISBN-10, Asin and Amazon's sku
New Link Scanned 9780077508081
2018-08-19 14:22:51

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